Acquire
We acquire consumer brands with strong products and real potential, then build on what already makes them work.
Brands with strong products and real potential.
Building Brands. Creating What’s Next.
A Consumer Brand Operating Company
About · Our Approach
More than an investment or holding company.
Blueberry Line is a parent company focused on acquiring, operating, and growing consumer brands. We bring extensive experience in ecommerce, retail, brand development, and business operations, with a strong track record of scaling brands across multiple sales channels.
Our strength is in combining brand strategy, marketing, technology, operations, and retail distribution to help businesses grow. We focus on improving existing operations, expanding distribution, strengthening brand positioning, and creating long-term value.
Our goal is to build a strong portfolio of consumer brands while maintaining each brand's unique identity and positioning in the market.
Operate
We combine brand strategy, marketing, technology and operations to improve how each business runs day to day.
Strategy, marketing, technology and operations.
Grow
We expand distribution, strengthen brand positioning and create long-term value across digital and physical retail.
Wider distribution and long-term value.
Retail Experience
Built for every shelf, online and off.
From direct-to-consumer and marketplaces to wholesale distribution and national retail partnerships, we've built and managed brands across major retail channels.
- Walmart
- Target
- Nordstrom
- Macy's
- Ulta Beauty
- Dillard's
- …and more.
Portfolio
Our brands
Each brand keeps its own identity and positioning, backed by our shared team and infrastructure.
Leadership
Our team
Joel Lefkowitz
Founder & Chairman
Joel founded Blueberry Line and leads its strategy and long-term direction, guiding how the company acquires, builds and grows its portfolio of consumer brands.
Joel Kleinberger
Co-Founder
Joel co-founded Blueberry Line and works alongside leadership to shape its growth, key partnerships and the vision behind every brand in the portfolio.
Shimshy Seidenfeld
Partner & Head of Acquisitions and Operations
Shimshy leads acquisitions and operations, from evaluating and closing new deals to integrating each brand and keeping it running efficiently day to day.
Chaim Albuck
Acquisitions Manager
Chaim sources and evaluates new acquisition opportunities, managing each deal from the first conversation through due diligence and close.
Fishel Salamon
CFO
Fishel leads finance across the portfolio, managing budgeting, reporting and the financial planning that supports each acquisition and brand.
Thinking about the next chapter for your brand?
We bring the team, infrastructure and retail experience to take your brand to its next stage of growth. Let's talk about where your brand could go.
What we look for
- Consumer brands with strong products and loyal customers
- A clear identity and positioning worth protecting
- Room to grow through new channels, retail partners or better operations
- Founders who want their brand to keep growing after a sale
Founders and M&A advisors are welcome. Every conversation is treated as confidential.
Contact
Get in touch
For partnerships, press or general questions.
- Office
- [ADDRESS]
Founders and advisors: please use the Partner With Us form.